Over the past couple of years, the world has gone through financial and recessionary crises one after the other like night follows day. As a result of this economic roller-coaster ride, many people have lost their jobs, and a great many of them have turned to entrepreneurship to ply their skills and talents. As a result, many of them have turned to the internet for their salvation and have established their online presence by setting up websites for their businesses.
According to Chad Whitermore, head of THG Web Solutions LLC, more and more entrepreneurs and small business operators have realised that to have a website is no longer an option, but a necessity to their very survival in their particular area of expertise or niche market.
“Today, everyone – not just businesses and government buyers – all go to the internet to purchase just about anything. Some even do their research online about a particular service or product before even consider buying it offline through the traditional brick-and-mortar means,” noted Mr. Whitermore, a professional website developer who specialises in creating website for small-to-medium size businesses and entrepreneurs.
Therefore, if are either small business operator or an entrepreneur contemplating whether to venture into the virtual world of cyberspace and stake your claim to choice piece of real estate, THG Web Solutions would like to share the following “five tips on building an effective website” with you.
- Step number-one, before you start building your website decide where you’re going to put it. That means that you’ll have to first identify a commercial website hosting service where you’re going to find space to rent and will allow you to the necessary on going changes that will be required on your own.
- The next step is to have the site create – do it yourself if you have the know-how; if not, get someone to do it for you (like www.thehappygeek.com). The first time someone sees your business is normally online, so make your first impression count by working with a professional.
- Having designed your site, ensure that “content” is information that visitors really want about the product or service they are interested in purchasing. “Don’t ever make information hard to find, especially your shopping area, or the pages take forever to load, or if visitors have to jump through hoops and several obstacles courses to find your order page, there is no question about it… they’ll abandon your site and navigate to your competitor’s shop where they’ll have a better online shopping experience.” Bottom-line, make it easy for visitors to navigate your site to quickly find what it what it is they want to buy from you.
- Gone are the days when having a website was an end in itself and it didn’t then matter to the small business and home business owners whether the site looks professional or not. All that has since changed. “Whether you like it or not, your customers expect your website to be aesthetically pleasing with professional looking façade. Anything less, makes your online business looks unreliably small,” said Whitermore.
- Now that you have encouraged browsing and impulse buying, suggest add-on sales, and tell them how to reach you, it’s now time to promote your site. In promoting your site, never encourage spam. This is a no-no in site promotion. Too much mass mailing to your opted-in customers is a sure way to have them start ignoring your site. Secondly, there some 30 to 40 effective search engines out there, so don don’t waste money on sites that offer to get you listed in 500 search engines. There are a lot of auto-submitters available that you can use to manually submit your site to directories relevant to the content of your web page and your market niche.
Now, if you think setting up and promoting your website is too technical a job for you and that you’d rather spend the time managing your business, then THG Website Design in Clearwater was set up to handle all that stuff for you so that you can spend more time with your core business. For further details or no-obligation consultation, please contact: THG Web Solutions 888-791-3103
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